Sporting KC had just announced its new name and opened its state-of-the-art stadium. Now all that was needed was a quality team and a trophy. With hyped new players like Omar Bravo and Kei Kamara, the field was set. Our responsibility was to create fanmanship. To borrow the occasional Royals fan to see the action and believe in the sport. And that we did. Ticket sales for the season increased 97% and MLS average attendance rankings jumped from 16th to 8th. Game on.
Sporting KC : Juke
Sporting KC : Bicycle
One-offs, pro-bono, volunteering, the dead pile, direct mail, favors, etc.
The idea matters. It gets your attention and makes you think. Or even talk. Or share or take action. Without it, there is just decoration. And words.
Lyric Opera : Tissue
The hologram bracelet that makes you physically perform better? How can it be? Is it neural science or is it voodoo? I don't now. If you wear it and you perform better, then I suppose it works. Contrary to science.
Rawlings : Power Balance
The wireless category is in continuous parody of product features, rates, and technology. SunCom took a slightly different angle with a basic switch campaign which spoke directly to those consumers on the end of a plan. Likely, a plan they were looking forward to dumping. The tagline, Worriless Wireless, was later created to reinforce how simple it is to switch providers.
SunCom : Stache
SunCom : Shoes
SunCom : Puka Shells
On The Border
Casual dining Border-Style. Promoting Combos and a new line of Taco Stand Tacos will build up an appetite. Taking on Chili's with a point of view that goes beyond one stop dining, Border-Style cooking comes to life.
On The Border : Combos
On The Border : Taco Stand Tacos
On the Border : Border Style
Twas' the season for big box retailer, Walmart, to hit the market with low cost messaging that seeked to entertain as well as inform. This 12 spot/4 insertion campaign brought home more than just product. Directed by Jason Reitman this campaign also garnered some fancy medals and media attention with 2 of Adweek's Best Spots.
Walmart Holiday : 12 Minutes
Walmart Holiday : Waffler
Walmart Holiday : Sexy
Walmart Holiday : Conversation
Why is it that the hardest branding jobs are the ones that make you look in the mirror? They can also be the most rewarding.
Love Something. That's a brand promise. It asks you to perform at your highest level and to not quit working until you love it. Love Something is a shared vision for prospective clients and current clients. Meers wants clients to evaluate their own passion and to share that passion to work toward a common goal. Love Something isn't just for employees and clients. It's for anyone who touches the agency. A photographer. A media rep. And certainly, a potential employee.
Straight up self indulging, ego boosting, be resourceful, do-it-yourself posters for a friend and mentor. Yep.
It's good for the mind. The soul. And morale.
The Mid-West Blues Hall of Fame. Or shall we just say the Grand Emporium. This live music venue has heard some of the most renowned names in the business including John Lee Hooker, Buddy Guy and Stevie Ray Vaughn. This outdoor campaign featured the logo only board for two weeks. Then, we spray painted artist's names as graffiti to suggest that the artist had been there. (Actually, Stretch painted it.) Surprise. Instant creditability to the little club that could. Bravo Roger Naber.